Personal Information Update
Do Not Contact
We endeavor to be in compliance with the policies of CARU, the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc.
- Collection of Personal Information
- How We Use Your Information
- Other Information We May Collect Online
- Privacy of Children Online
- Security of Information
- Changes in Our Policy
- Who to Contact
If you choose not to provide Personal Information, you may not be able to do certain things, like access particular areas of our website, enter sweepstakes or contests, request samples, or send us e-mail.
Collection of Personal Information
We may also collect Personal Information from you about a third party (e.g., our website might allow you to send an electronic “post card” to a friend, in which case we will need that person’s name and e-mail address). Please note that we use such information only for the specified purpose (e.g., to mail the post card) and we will not contact the third party again unless and until the third party contacts us.
How We Use Your Information
When you supply us with your Personal Information we will use it for the express purpose for which it was collected (e.g., to enter you in a sweepstakes or to send you a sample). It may also be used to contact you regarding other products and services that may be of interest to you (including those we may offer jointly with other companies). At any time, however, you may opt out of such contact. (See Who to Contact.)
At times we may retain third parties to analyze data we collect, including Personal Information, solely to help us improve our products and our web site. In addition, if you order a product or service from us, we may provide Personal Information to suppliers and other third parties to enable delivery of such product or service. These third parties, including suppliers, are not authorized by us to use your Personal Information in any other way. Ben & Jerry’s does not sell Personal Information.
We may supplement the information that you provide to us with other information that we receive from third parties. We do this for marketing purposes in order to provide the most appropriate products and services to meet your needs.
Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.
Other Information We May Collect Online
Other information that we may collect online, via the Ben & Jerry’s website, e-mail promotions and banners, for example, is described in this section.
In addition, we are constantly trying to improve how we promote our web site. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.
Site measurement statistics may be used to personalize your web site experience, as well as to evaluate - anonymously and in the aggregate - statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web site presents the best web experience for visitors, and that they are an effective information resource.
Finally, some of the pages you visit may use pixel tags (also called clear gifs) to collect information about your navigation on our website. This information is used to evaluate and enhance how the website functions.
Privacy of Children Online
Ben & Jerry’s is committed to protecting the online privacy of children and making the Internet safe for our users. For this reason, Ben & Jerry’s does not collect personal information from children under 13. We encourage parents of children under 13 to regularly check and monitor their children’s use of e-mail and other activities on line.
Security of Information
We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.
Changes in Our Policy
Who to Contact
If you don’t want to be contacted in the future or would like us to correct or update your Personal Information in our records, please use the appropriate link below:
Personal Information Update
Do Not Contact
Ben & Jerry’s will take reasonable steps to comply with the foregoing requests.
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